What is an AI visibility benchmark?

A category-level measure of how often businesses are named by AI engines when buyers ask for a recommendation. Ours counts, for each of 1,584 businesses, the share of saved AI answers that named it, counting every repeat of each question, using the latest report per business.

Which industries are most invisible to AI?

In our data the least-named categories are hardware and equipment suppliers (7.6% of answers, 17 measured), financial advice firms (11.1% of answers, 20 measured), mortgage brokers (12.4% of answers, 201 measured). The most-named is charities at 61.3%.

Why does a good website not get you named by AI?

Across all our research, off-site brand recognition is the signal that most separates the businesses AI names from the ones it ignores. Technical SEO barely differs between the two groups. AI engines recommend businesses they see talked about on other sites.

First-party data · updated 2026-09-29

How often AI recommends businesses, by industry

We asked AI engines the questions buyers ask and counted how often each of 1,584 businesses was named. These are the averages by industry.

1,584

businesses measured, 27 June to 29 September 2026

20.8%

of AI answers named the average business

31%

were never named in any answer

Every category with 12+ businesses measured

Category	Measured	Avg share of answers naming them	Never named
Charities & NFPs	12	61.3%	1
Hospitality venues	29	38.4%	6
Medical practices	49	31.4%	7
Allied health clinics	81	29.8%	11
Veterinary clinics	39	29.7%	4
Dentists	52	28.8%	6
Creative studios	14	28.8%	2
Beauty & wellness	83	25%	8
Automotive businesses	50	24.8%	11
Retailers	20	22.9%	6
Builders	48	22.3%	10
Landscapers	23	22.3%	5
Law firms	46	21%	10
Consultants	52	18.3%	26
Electricians	51	18%	10
Marketing agencies	25	16.4%	17
Plumbers	65	15.8%	17
Fintechs	14	15.7%	4
Web & IT services	52	14.1%	37
Real estate agencies	46	14.1%	16
Accountants	33	14%	9
Mortgage brokers	201	12.4%	60
Financial advisers	20	11.1%	6
Hardware & equipment	17	7.6%	15

Method: the latest report for each business in the Are you found by AI? corpus, 27 June to 29 September 2026. A business's percentage is the share of saved AI answers that named it, counting every repeat of each question. Failed or missing answers don't count against it, and businesses without countable answers are left out. Only categories with 12 or more businesses are published. Aggregates only, never an individual business. Data is first-party from the Are you found by AI? corpus, licensed CC-BY for citation.

The category average is not your number.

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