What is an AI visibility benchmark?

A category-level measure of how often businesses are actually named by AI engines when buyers ask for a recommendation. Ours is built from 1,837 live scans — the latest scan per business — not from surveys or estimates.

Which industries are most invisible to AI?

In our corpus the lowest-visibility categories include mortgage brokers (23/100 across 238 businesses), marketing agencies (24.6/100) and financial advisers (26.2/100) — all categories where site readiness is high but third-party mentions are thin. Charities average 70.5/100, the highest we measure.

Why does site readiness not equal visibility?

Because AI engines mostly decide who to name from off-site signals: third-party mentions, entity clarity and the sources they cite. A technically perfect website with no footprint elsewhere stays invisible. That gap is measurable — and fixable.

First-party data · updated 2026-07-19

AI visibility benchmarks, by industry.

Our scanner has measured 1,837 businesses against the questions their buyers actually ask AI engines. These are the category averages — visibility (does AI name you?) against readiness (is your site technically fit?). The gap between those two numbers is the story of AI search in 2026.

1,837

businesses measured, 2026-06-27 → 2026-07-19

34.8/100

average AI visibility across the corpus

27%

score under 10/100 — effectively invisible to AI

Every category with 12+ businesses measured

Category	Measured	Avg visibility	Avg readiness	Gap
Mortgage brokers	238	23	75.4	52
Consultants	79	33.9	65.8	32
Web & IT services	72	26.6	59.7	33
Real estate agencies	70	30.9	69.9	39
Veterinary clinics	49	46.2	79.6	33
Medical practices	49	50.4	78.1	28
Plumbers	47	27.6	81.3	54
Marketing agencies	44	24.6	67.5	43
Dentists	41	57	81.2	24
Allied health clinics	41	54	75.6	22
Builders	39	36.3	67.4	31
Law firms	38	46.2	75.5	29
Accountants	37	41.5	72.5	31
Retailers	32	49.9	70.3	20
Financial advisers	32	26.2	74.3	48
Creative studios	32	43.8	70.9	27
Landscapers	30	38.7	78.6	40
Beauty & wellness	30	44	74.3	30
Hospitality venues	26	55.2	68.8	14
Automotive businesses	25	36.6	70.5	34
Charities & NFPs	24	70.5	76.6	6
Electricians	23	31.2	79	48
Fintechs	21	50.1	76.1	26
Hardware & equipment	20	29.6	65.5	36

Method: latest scan per business, aggregates only, categories normalised at scan time, n ≥ 12 to publish. Data is first-party from the Are you found by AI? scan corpus — nobody else has it, and it is licensed CC-BY for citation. Quote it, link it.

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