AI visibility benchmark · first-party data

Web & IT services: ready sites, invisible brands.

When someone asks an AI engine "web developer for my business", most web & it services aren't the answer. We measured 72 of them with our own scanner. Here is what the category actually looks like.

26.6/100
average AI visibility across 72 web & it services
59.7/100
average site readiness — the websites are largely fine
33pts
the gap between being ready and being recommended

What drives the gap

Average visibility sits at 26.6/100 against readiness of 59.7/100. The weakest pillar in this category is brand signals at 43.7/100 — that is usually where the fastest gains are — while technical (80.9/100) is already carrying its weight. 1 of the 72 businesses measured scored zero: completely absent from AI answers in their own category.

Pillar averages (72 businesses)

Citability 59.5
Brand signals 43.7
E-E-A-T 55.4
Technical 80.9
Schema 55.1
Platform 72.6

Method: latest scan per business from the Are you found by AI? corpus (1,837 businesses measured 2026-06-27 → 2026-07-19). Categories are normalised at scan time; only categories with 12+ businesses are published. Aggregates only — no individual business data is shown.

Where do you sit?

The category average is not your number. A free scan shows whether AI names you, who it names instead, and which pillar is holding you back — in about a minute, no sign-up.

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