AI visibility benchmark · first-party data
How often AI recommends marketing agencies
We asked AI engines the questions buyers ask, like "marketing agency for small business", and counted how often each of 25 marketing agencies was named.
What we found
AI named the average marketing agency in 16.4% of the answers we checked, below the 20.8% average across all 1,584 businesses we measured.
17 of the 25 were never named in any answer. 6 were named in half or more.
On their own websites, the weakest signal in this category is brand recognition and the strongest is site health. Across all our research, off-site brand recognition is the signal that most separates the businesses AI names from the ones it ignores.
Method: the latest report for each business in the Are you found by AI? corpus, 27 June to 29 September 2026. A business's percentage is the share of saved AI answers that named it, counting every repeat of each question. Failed or missing answers don't count against it, and businesses without countable answers are left out. Only categories with 12 or more businesses are published. Aggregates only, never an individual business.
Where do you sit?
The category average is not your number. The free scan asks ChatGPT and Gemini two of your buyers' questions and shows who they name.
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