AI visibility benchmark · first-party data
Mortgage brokers: ready sites, invisible brands.
When someone asks an AI engine "best mortgage broker near me", most mortgage brokers aren't the answer. We measured 238 of them with our own scanner. Here is what the category actually looks like.
What drives the gap
The striking number is the gap: sites in this category average 75.4/100 on readiness — the technical and structural work is largely done — yet only 23/100 on actual AI visibility. A 52-point gap between "ready" and "recommended" means the missing work is off the website: third-party mentions, entity clarity, and the sources AI engines actually cite. Their strongest pillar is E-E-A-T (86.8/100); the constraint is brand signals (66.2/100).
Pillar averages (238 businesses)
Method: latest scan per business from the Are you found by AI? corpus (1,837 businesses measured 2026-06-27 → 2026-07-19). Categories are normalised at scan time; only categories with 12+ businesses are published. Aggregates only — no individual business data is shown.
Where do you sit?
The category average is not your number. A free scan shows whether AI names you, who it names instead, and which pillar is holding you back — in about a minute, no sign-up.
Scan your mortgage broker free →
Already scanned? The Get Found Sprint (A$2,500) implements the fix plan, start to finish. Or book a free pre-discovery call.