AI visibility benchmark · first-party data
Retailers: ready sites, measured brands.
When someone asks an AI engine "where to buy locally", most retailers aren't the answer. We measured 32 of them with our own scanner. Here is what the category actually looks like.
What drives the gap
Average visibility sits at 49.9/100 against readiness of 70.3/100. The weakest pillar in this category is citability at 64.1/100 — that is usually where the fastest gains are — while technical (78.9/100) is already carrying its weight. 2 of the 32 businesses measured scored zero: completely absent from AI answers in their own category.
Pillar averages (32 businesses)
Method: latest scan per business from the Are you found by AI? corpus (1,837 businesses measured 2026-06-27 → 2026-07-19). Categories are normalised at scan time; only categories with 12+ businesses are published. Aggregates only — no individual business data is shown.
Where do you sit?
The category average is not your number. A free scan shows whether AI names you, who it names instead, and which pillar is holding you back — in about a minute, no sign-up.
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Building for this industry? See AI for retail & e-commerce.