AI visibility benchmark · first-party data

Charities & NFPs: ready sites, measured brands.

When someone asks an AI engine "charity to donate to for this cause", most charities & nfps aren't the answer. We measured 24 of them with our own scanner. Here is what the category actually looks like.

70.5/100
average AI visibility across 24 charities & nfps
76.6/100
average site readiness — the websites are largely fine
6pts
the gap between being ready and being recommended

What drives the gap

This is one of the stronger categories we measure: an average visibility of 70.5/100 against site readiness of 76.6/100. The pattern matches what drives AI answers in 2026 — engines name brands they see mentioned and referenced elsewhere, and this category earns those mentions. The businesses still invisible here (0 scored zero) are typically missing the off-site footprint, not the website basics.

Pillar averages (24 businesses)

Citability 70.3
Brand signals 83.8
E-E-A-T 78.3
Technical 81.3
Schema 65.2
Platform 69.5

Method: latest scan per business from the Are you found by AI? corpus (1,837 businesses measured 2026-06-27 → 2026-07-19). Categories are normalised at scan time; only categories with 12+ businesses are published. Aggregates only — no individual business data is shown.

Where do you sit?

The category average is not your number. A free scan shows whether AI names you, who it names instead, and which pillar is holding you back — in about a minute, no sign-up.

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