AI visibility benchmark · first-party data
Builders: ready sites, invisible brands.
When someone asks an AI engine "home builder recommendations", most builders aren't the answer. We measured 39 of them with our own scanner. Here is what the category actually looks like.
What drives the gap
Average visibility sits at 36.3/100 against readiness of 67.4/100. The weakest pillar in this category is citability at 61.6/100 — that is usually where the fastest gains are — while technical (79.6/100) is already carrying its weight. No business in this sample scored zero, but only 12 of 39 cleared 60/100.
Pillar averages (39 businesses)
Method: latest scan per business from the Are you found by AI? corpus (1,837 businesses measured 2026-06-27 → 2026-07-19). Categories are normalised at scan time; only categories with 12+ businesses are published. Aggregates only — no individual business data is shown.
Where do you sit?
The category average is not your number. A free scan shows whether AI names you, who it names instead, and which pillar is holding you back — in about a minute, no sign-up.
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Building for this industry? See AI for construction & building.