AI visibility benchmark · first-party data

Accountants: ready sites, measured brands.

When someone asks an AI engine "accountant for a small business", most accountants aren't the answer. We measured 37 of them with our own scanner. Here is what the category actually looks like.

41.5/100
average AI visibility across 37 accountants
72.5/100
average site readiness — the websites are largely fine
31pts
the gap between being ready and being recommended

What drives the gap

Average visibility sits at 41.5/100 against readiness of 72.5/100. The weakest pillar in this category is citability at 62.3/100 — that is usually where the fastest gains are — while E-E-A-T (82.9/100) is already carrying its weight. No business in this sample scored zero, but only 11 of 37 cleared 60/100.

Pillar averages (37 businesses)

Citability 62.3
Brand signals 69.8
E-E-A-T 82.9
Technical 80.5
Schema 69.9
Platform 73.8

Method: latest scan per business from the Are you found by AI? corpus (1,837 businesses measured 2026-06-27 → 2026-07-19). Categories are normalised at scan time; only categories with 12+ businesses are published. Aggregates only — no individual business data is shown.

Where do you sit?

The category average is not your number. A free scan shows whether AI names you, who it names instead, and which pillar is holding you back — in about a minute, no sign-up.

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